SWOT Analysis 2020-21

SWOT Analysis 2024

A SWOT analysis is an extremely simple but effective method. That is a helping hand and assists you in growing your business plan. Whether you are developing a company or guiding an already successful business.

What is the full form of SWOT?

SWOT analysis (or SWOT matrix) is a strategic preparation method used to support a person or organization to recognize their strengths, weaknesses, opportunities, & threats that connect to business competition or project planning.

Understanding SWOT Analysis

This technique operates by ‘peeling back layers of the company’ intended for use in the early stages of decision-making processes. Also, it applies as a process for evaluating a city or organization’s strategic position.

Its designs to determine the business venture or project goals. Define the internal and external factors favourable and unfavourable for achieving those objectives.

So, for all the SWOT analytics, users often ask and answer questions to generate important information for all categories to make the tool useful and point out their competitive advantage. Moreover, SWOT is a reliable tool for strategic analysis but also studies its limitations closely.

Why is the SWOT Analysis important for companies?

SWOT believes that strengths and weaknesses. Therefore, often connect to the inside opportunities and threats that mostly focus on the external environment. The term is an acronym for four parameters the process explores:

  • Strengths: Company or project characteristics that give it an advantage over others.
  • Weaknesses: Business characteristics that place the company or project at a disadvantage compared to others.
  • Opportunities: Environmental factors that can easily be used for the good of the company or the project.
  • Threats: Environmental factors that may trigger company or project issues.

The degree to which the company’s internal environment suits the external environment is sent through the Strategic Fit principle. Identifying SWOTs is critical because they can advise later planning steps to attain the target.

Firstly, decision-makers must determine if the target, given the SWOTs, is achievable. But, if the goal is not attainable, a new goal must be set, and the procedure must repeat.

Internal and External Factors Of SWOT Analysis

Internal factors are recognised as strengths or weaknesses depending on their impact on the organization’s goals. What can represent strength with one goal can be a weakness (distractions, competition) in another goal. Therefore, features can include staff, finance, production skills, and all 4P marketing mixes.

External factors cover macroeconomics, technological change, law, and social development, and market changes. Therefore, the results are usually present in the form of a matrix.

The SWOT analysis is also a categorization tool for which lists assemble, uncritically, and without prioritization. Rather than looking for important factors for achieving goals, poor opportunities appear to balance major threats.

Use of SWOT Analysis for the companies

However, the uses of SWOT analysis determine the desired end-state (objective) in any decision-making situation. But, not just profit-seeking organizations. Therefore, examples include charitable organizations, departments of government, and individuals.

Even the SWOT analysis uses pre-crisis preparation and crisis prevention. Also, the SWOT analysis can be applied during a feasibility study or survey to establish a recommendation.

Strategy building 

The use of SWOT analysis is to formulate an organizational or personal strategy. Therefore, major steps for conducting strategic-oriented analysis include identifying internal and external factors (using a well-known 2×2 matrix). So, the analysis helps in the selection and evaluation of the most important factors. That includes the identification of existing relationships between internal and external factors.

Strong relationships between strengths and opportunities, for example, may imply good conditions within the organization and encourage the use of an aggressive strategy. Therefore, on the other side, as a possible alert and guidance to use a defensive technique, clear associations between vulnerabilities and threats may be analysed.

Matching and Converting

However, one way to make use of SWOT is to fit and convert. Also, Matching & comparison applies to discover a competitive edge by matching the strengths to opportunities.

Another strategy is to turn vulnerabilities or challenges into strengths or chances. So, finding new markets is an example of a conversion strategy. Therefore, if the threats or vulnerabilities cannot be transformed, a company must try to reduce or evade them.

Corporate planning

However, as part of the growth of strategies and procedures to allow the organization to reach its purposes. Moreover, the company uses a well-organized and precise process named Corporate planning.


In many competitors’ analyses, marketers create complete profiles because of the competition in the market. Focusing more on their competitive strengths and weaknesses using SWOT analysis. Marketing managers assess :

  1. The cost structure of each competition
  2. Sources of resources
  3. Resources and skills
  4. Competitive placement and product classification
  5. The levels of direct integration
  6. Historical responses to industrial development

Marketing executives usually find it important to invest in the analysis and also get the data required to perform proper marketing analysis. Therefore, management often leads to market research to get this information. Marketers employ a diversity of procedures to handle market research, but some of the more common include:

  • Qualitative research in marketing, including focus groups. 
  • Study in quantitative marketing, including observational surveys.
  • Techniques of innovation, like a consumer market.
  • Observational methods, like ethnographic (on-site).
  • Marketing managers may also develop and supervise various environmental scanning processes. Also, competitive intelligence processes help identify patterns and inform marketing analysis of the company. 

Why do Your Small Business & Communities Conduct a SWOT Analysis?

If you’re a startup company or small business owner, therefore you must be wondering if SWOT analyses are useful or even available for smaller companies and organizations. Therefore, for one, performing a thorough SWOT review offers a rare opportunity to gain more insight into the way your company operates.

It’s all too easy to get lost in the planting of your company’s day-to-day operations, and performing a SWOT review helps you to take a wider, bird’s eye view of your business and its place in your industry. So, SWOT analysis is a main part of the business and company formation planning. It will not offer a strategic plan if it applies by itself, but a SWOT list can become a series of recommendations.

Internal factors within a Company

However, the internal factors compute the Strengths and weaknesses of the organization. That is formulated in the following way :

  • Human resources: Staff, volunteers, board members & target population
  • Physical resources- Your location, building & equipment
  • Financial: Grants, funding agencies & different sources of income
  • Activities and processes: Programs you run or systems you employ
  • Past experiences: Building blocks for learning and success or your reputation in the community

External factors in running Company

  • Increasing trends in your business or your society 
  • The local, national, or foreign economy 
  • Support trusts, donors, and governments 
  • The demographics of those you represent or in your area change in age, race, gender, culture
  • Are you building your physical environment in a growing part of town? Will, the bus operator, cut routes?
  • Can new federal regulations make the work more difficult … or easier? 
  • Placements, national or international events

So, the SWOT analysis was originally designed as an organizational method for businesses and industries. Therefore, it replicates in many areas to identify external and internal support to battle internal and external opposition. Also, the SWOT analysis provides a way to the next stages of the change process. Companies, startups, and big organizations apply SWOT to make them a different and successful brand from others.

Leave a Reply

Your email address will not be published. Required fields are marked *