Project Report on Diaper (Baby and Adult) and Sanitary Napkins. A diaper is a form of underwear that helps you to defecate or urinate without having to go to the bathroom. It absorbs or contains waste and prevents external clothing or the environment from soaking. The diapers are worn primarily by infants, toddlers and children who are not toilet trained or who experience wasting. When diapers get dirty, they need to be replaced, usually by another person such as a parent or caregiver. Failure to change the diaper on a sufficiently regular basis can cause skin problems around the area covered by the diaper.
Adults with a variety of conditions, such as mobility deficiency, extreme diarrhea, incontinence, or dementia, can require diapers. Adult diapers come in a number of shapes and sizes, including pads that resemble standard clothing, infant diapers, and sanitary napkins (known as incontinence pads).
A sanitary towel, sanitary napkin, menstrual pad, sanitary pad, or pad is an absorbent item worn by a woman during menstruation, after vaginal surgery, or after a miscarriage (after birth). Bleeding in any other situation where it is necessary to absorb the flow of blood from the vagina.
These pads are not typically confused with high absorbent incontinence pads, worn by men or women who have urinary incontinence problems or experience stress incontinence. Menstrual pads can be used by some people for this purpose.
Diapers are made of synthetic disposable or cloth material. Clothes diapers are made of layers of fabric such as hemp, bamboo, cotton, microfibre, or even plastic fibres such as PLA, and can be washed and reused multiple times.
Why has the Demand for Adult Diapers Increased?
- Growing aging population
- Increased awareness of treatment methods for urinary incontinence
- Economic affluence
- Improvements in the healthcare sector
The diaper market in India reached a value of US $ 1.25 billion in 2020. Diapers were introduced in India at the end of the 20th century. The rapidly expanding infant population and the increasing participation of women in the workforce are major growth-inducing factors for the diaper market in the region. Looking ahead, the market research group expects the diaper market to grow in India during 2021-2026.
In India, about 60% of women are diagnosed with urinary tract and vaginal diseases and infections due to menstrual hygiene. The increasing awareness about intimate hygiene and increasing preference for sanitary products such as tampons and panty liners has increased the huge demand for feminine hygiene products in the country. The market for feminine hygiene products in India is expanding due to the entry of new players and start-ups.
Drivers of Diaper Market in India:
- The demand for diapers has been steadily increasing across India, such as hygiene, convenience and low risk of skin damage. In addition, the growing awareness about personal hygiene, changing lifestyles and the continued increase in purchasing power of consumers in India have led to a shift from traditional cloth nappies to diapers.
- Obesity, functional/cognitive impairment, chronic cough, urinary tract infection and constipation are some of the main causes of incontinence in both men and women. With the aging population comes an increased incidence of urinary incontinence, which has resulted in a rise in the use of adult diapers.
- To appeal to a wider audience, some companies are expanding their product ranges. To stop skin rashes, diapers with an inner lining containing aloe vera gel, vitamin E, and other skin-friendly compounds commonly found in diaper rash creams are being introduced.
- The infant mortality rate has decreased dramatically in the country due to improved healthcare facilities. This has led to an increase in the number of infants, which has created immense growth opportunities in the diaper industry. In addition, disposable diapers have been adopted due to an improvement in the economic situation with an increasing number of modern nuclear families with working parents.
- The emergence of disposable biodegradable diapers is further affecting the Indian diaper market as they are environmentally friendly in nature and prevent environmental pollution. Aside from that, increasing online sales and rapid urbanization are two other factors expected to drive market growth.
Breakup by Product Type:
Baby disposable diapers account for about two-thirds of the total market, depending on types. Disposable diapers are convenient to use and provide great absorption without damaging the baby’s skin. They are followed by baby flat type diapers, baby cloth diapers, baby swim pants, adult pad type diapers, adult training diapers and adult pants type diapers.
On the geographical front, the market is classified into Delhi NCR, Tamil Nadu, Karnataka, Maharashtra, Gujarat and others. Of these, Maharashtra currently represents the leading market for diapers in India, with a majority market share.
The Indian diaper market is highly concentrated with Gamble & Procter as the dominant player. The other players operating in the market include Unicharm Kimberly Clark.
Few Indian Major Players are as under
- Procter & Gamble Hygiene & Health Care Ltd.
- Johnson & Johnson Ltd.
- Unicharm India Private Limited
- Kimberly Clark Lever Private Limited
- Saathi Eco Innovations India Private Limited
- Shudh Plus Hygiene Products Private Limited
- Carewell Hygiene Products Ltd.
- Diapers India Ltd.
- Godrej Hygiene Products Ltd.
- Gufic Biosciences Ltd.
- Kimberly Clark Lever Pvt. Ltd.
- Regency Diaper Inds. Ltd.
- Softouch Hygiene Products (Mkt) Ltd.
- Tainwala Personal Care Products Pvt. Ltd.
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