Yoga Mat Project Report

Description

You can download the yoga mat manufacturing project report immediately by paying a nominal fee. 

When yoga was first brought to the West, making Yoga mats arose. Many people used cotton towels or cotton mats on hardwood floors at first. Angela Farmer, who was teaching yoga in Germany, utilised carpet underlay cut to teach yoga in 1982. Angela’s father, Richard Farmer, contacted the German padding maker and became the first reseller of “sticky mats” when she returned to England. Hugger Mugger Yoga Products produced and distributed the first purpose-built Yoga mat in the 1990s. These began by importing Richard Farmer’s mats, but after seeing that they began to disintegrate with usage, they produced their own more durable version.

The thickness, surface texture, composition, stickiness or grip, weight, and price of Yoga mats varies. The Yoga mat’s standard measurements are 6 feet (180 cm) long and 2 feet (81 cm) broad. Depending on the use, the thickness might range from 2 mm to 6 mm. Typically, mats purchased for travel purposes have a narrower width, about 2 mm. They come in a variety of colours, and the “Alignment mats” are those that have a guide to proper alignment printed on them to assist practitioners in placing their feet the appropriate distance apart and in line with each other.

Traditionally practised yoga on the bare ground. However, it is common knowledge that yoga mats make yoga more convenient and practical. Yoga mats are unquestionably necessary these days. So, if you’re wondering how to start your own yoga mat business, this article will walk you through some facts and figures about the industry, as well as the steps required to start this project.

Market Potential & Business Plan

You need to understand the potential opportunities in the market for yoga mat before preparing the business plan report for the project.

At a compound annual growth rate (CAGR) of 7.9%, the worldwide yoga mat market is predicted to increase from $9.97 billion in 2020 to $10.76 billion in 2021. At a CAGR of 5.8%, the market will reach $13.49 billion in 2025. This increase can be linked to yoga’s growing appeal as a method of exercise that does not require any heavy equipment. There has also been a rise in the prevalence of lifestyle illnesses worldwide.

According to global data, yoga has been ranked among the top ten most popular fitness exercises globally. Yoga has become popular among people all around the globe; hence the United Nations has recognised June 21 as International Yoga Day.

In the projected period, the rising popularity of yoga is likely to fuel the expansion of the yoga mat market worldwide. It is driving up demand for specific equipment and accessories like yoga mats. According to the US Yoga Population Statistics, around 55 million Americans will practise yoga in 2020, with 72 % practising women. Furthermore, the United States spends $16 billion on yoga equipment, courses, clothes, and accessories. As a result, the growing popularity of yoga is driving up demand for yoga mats.

The introduction of environmentally-friendly products is a significant trend in the yoga mat industry. To attract more clients and stay competitive, major corporations are working on producing eco-friendly mats. For example, organic Apoteke, a UK-based company, launched an eco-travel yoga mat in August 2020. The biodegradable, odour-resistant, and antibacterial yoga mat is perfect for on-the-go. It includes a moist grip surface that helps you keep your balance while doing yoga.

Why buy a project report of yoga mat?

A project report of yoga mat manufacturing plant is necessary for the following reasons.

1. Helps the investor to make an investment decision in the yoga mat manufacturing business.
2. Makes the entrepreneur aware of the various aspects of the yoga mat business.
3. Helps in understanding the yoga mat manufacturing process.
4. Serves as a sample report to prepare project reports for other purposes.

Yoga Mat Manufacturing Process

There are two sorts of production processes in terms of the number of layers on a yoga mat: classic single-layer yoga mats and developing multi-layer yoga mats.

Also Read: Rubber Band Manufacturing Business Plan & Project Report.

(i) The Production of a Single-Layer Yoga Mat

1. Compounding material is the process of selecting raw components and blending them into a latex mixture according to a formula.
2. Changing machines: Preheating the machine with the boiler, establishing and adjusting the settings of each district, and inserting related material and mesh cloth on the machine in position.
3. Brushing is the process of securing the mesh fabric to the needle track, flattening it, and then brushing it.
4. High-temperature foaming: The brushed mesh cloth is drawn via the needle plate to the high-temperature foaming moulding chamber.
5. Cooling: The product is sucked out of the chamber after foaming to disperse heat before being cooled and moulded.
6. Cutting corners: Cut the product to the customer’s specifications by adjusting the tool holder distance at the machine’s end.
7. Slicing: Continue cutting the product until it reaches the desired thickness.
8. Embossing / Texturing: Making anti-slip stripes using embossing and texturing.
9. Sizing entails cutting things to the customer’s specifications.
10. Graphic printing: The design is printed into yoga mats using laser marking or UV printing.
11. Logo marking: Customers’ logos can be printed on yoga mats using laser marking or screen printing.
12. Quality control: each yoga mat is thoroughly inspected, with defective mats reworked or scrapped, and any single substandard mat purchased by consumers is unacceptable.
13. Packing: The process of packing and storing approved items.

Also Read: Article on PVC Pipe Manufacturing Project Report & Business Plan

(ii) The Manufacturing Processes Of Multi-layer Yoga Mats

A multi-layer yoga mat is made up of three layers:

On the first layer, the mat’s front is printed with positive markings in the shape of crosses. These laser-printed crosses, either parallel or perpendicular, serve as points of reference for yoga practitioners. As a result, when yoga students practise, they may touch and sense these markings to correct and enhance their motions on their own, preventing avoidable injuries and boosting their immune systems.

The intermediate layer is constructed of unique cotton fibres that can absorb and distribute water fast while also providing microbial protection.

Because the ground layer comprises natural rubber, the mat’s grip ability may substantially improve. The mat’s surface, which is in close touch with the human body, employs a high-tech anti-slip method to limit the risk of slipping and provide a soothing and soft sensation to the skin.

Multi-layer yoga mats with alignment lines are made in the following ways:

1. Compounding material is the process of selecting raw components and blending them into a latex mixture according to a formula.
2. Changing machines: Preheating the machine with the boiler, establishing and adjusting the settings of each district, and inserting related material and mesh cloth on the machine in position.
3. Brushing is the process of securing the mesh fabric to the needle track, flattening it, and then brushing it.
4. High-temperature foaming: The brushed mesh cloth is dragged through the needle plate to the high-temperature foaming moulding chamber.
5. Cooling: The product is taken out of the chamber after foaming to release heat, then cooled and shaped.
6. Cutting corners: Cut the product to the customer’s specifications by adjusting the tool holder distance at the machine’s end.
7. Slicing: Continue cutting the product until it reaches the desired thickness.
8. Hot pressing multiple layers: A hot press laminates the multi-layer semi-finished items precisely placed in sequence.
9. Embossing: Making anti-slip stripes using embossing and texturing.
10. Sizing entails cutting things to the customer’s specifications.
11. Graphic printing: The design is printed into yoga mats using laser marking or UV printing.
12. Logo marking: Customers’ logos can be printed on yoga mats using laser marking or screen printing.
13. Quality control: each yoga mat is thoroughly inspected, with defective mats reworked or scrapped, and any single substandard mat purchased by consumers is unacceptable.
14. Packing entails placing approved things into boxes and storing them.
    

Product Uses

The following are the uses of the Yoga mat:

1. The primary goal of utilising Yoga mats is to avoid slipping on the floor while performing yoga. The bar’s substance aids in maintaining traction on the floor.
2. During the summer, may utilise them to relax in the garden.
3. These may be used to sleep or sit on during picnics and camping vacations.

Elements included in the Yoga Mat’s project report

You can study the following elements of Yoga Mat manufacturing by paying a small cost and downloading the project report in PDF format.

Few Easy Steps to Start a Yoga Business

1. Details of your business plan and your product or service

Write about your yoga mat company and the items you aim to offer. You may explain, for example, that your company makes eco-friendly non-PVC yoga mats that are hard to come by. The business plan can also highlight the goals and objectives of your yoga mat business which you want to attain with the formation and operation of your company.

2. Market Research

The business plan must also include details about your target market or the group of customers you identified as a potential customer group earlier. This section can include details such as their age, the yoga parks they frequent, their gender, their preferences, and any other information that will help you create an excellent product for them.

3. On which Niche to Concentrate

Find out which age group of customers are preferable for your business and concentrate only on that group rather than on everyone.

4. Major Competitors

There are always brands that perform better or are more well-liked by customers and the general public than others in every business. Some of these companies have a long history in the sector, while others are well-known for their high-quality services and goods. So if you are planning for this business first, do some research like on the internet who are selling the same product or giving same services. This market survey helps you to understand the market condition.

5. Understand Possible Threats and Challenges

Suppose you decide to start your own yoga mat manufacturing company today. In that case, one of the biggest problems you’ll encounter is competing with well-established yoga mat manufacturing firms and online retailers that sell the same products (yoga mats) and provide the same services as you.

You will only be able to solve this problem if you create your own market. The economic downturn and unfavourable government policies are two other challenges and threats you will almost certainly face.

6. Pick a Creative Business Name

When it comes to naming your company, you should be imaginative since the name you pick will influence how others see your company.

7. Trademarks, copyrights, and patents can all be used to protect your intellectual property.

Suppose you’re thinking about starting your own yoga mat manufacturing company. In that case, you may not need to file for intellectual property protection/trademark because the nature of the business allows you to run it successfully without having to go to court to sue someone for using your company’s intellectual properties illegally.

However, if you only wish to protect your company’s logo, other distinctive papers or software, or even media production concepts, you can register for intellectual property protection. If you wish to register your trademark, you should start by applying your state’s trademark authority.

8. Legal Documents required to Run this Business plan

9. Start-up Capital

This section of the business plan has all the necessary financial information about the business, like how you plan to fund it, how much the business start-up process will cost you, about the profit you expect (forecasted financial statements), and what cash flows you wish, among other things. This plan provides an estimate of the company’s profitability.

10. Suitable Location

11. Marketing Plan Packed with ideas & Strategies

(a) Online Platforms

If you want to sell yoga mats online, you may use a website or social media platforms to accomplish so. It would be tough to create a website if you are not a technological expert. A web developer, on the other hand, will cost you money.

You can start by selling your products on Instagram or Facebook as a first step. Many small businesses operate by posting photographs of their products and relevant information on their social media pages. Customers may place orders by sending direct messages to your page or phoning the phone number listed on it.

You’ll reach a wider audience if you use the right digital marketing strategies. On social media, you may also obtain compensated promotions. Digital marketing is a low-cost and straightforward way to sell things, but it will take time and effort to attract a broad audience.

(b) Offline

An offline shop or a brick-and-mortar institution is another option to sell your products. This location is incredibly near to the local stores. This form of marketing medium will be pricey, and there will be other fees to consider. Rent, maintenance expenses, staff pay, interior decoration costs, storage charges, and so on are all costs associated with owning and operating a physical and mortar firm. Even though this method is expensive, it has advantages. People over the age of 45, for example, are less likely to use technology and prefer to buy from a store where they can inspect the items in person rather than ordering them online. Then some are wary about internet buying and would refrain from doing so.

Also Read: Biodegradable Carry Bags Business Plan & Project Report 

Conclusion

Premium quality yoga mats may prove to be your best friend wherever, at any time, if you want to improve your yoga practice. In the severe heat of summer, your body gets drenched from sweat, but a mat keeps you clean by absorbing sweat. It also maintains your complete body’s equilibrium from head to toe. The mat is made to provide absolute comfort and relaxation to the entire body. You can understand the various aspects of Yoga Mat manufacturing by downloading the project report in PDF format by paying a nominal fee. To understand the business of plastics & rubber in more detail, read our article Top 25 Plastic Business Ideas.

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