Want to start your own business but don’t know where to begin? A saree reselling business could be the perfect fit for you! With the saree business in India booming both in India and international markets, the opportunities are endless, given its cultural significance and the surge in online sales. From bridal collections to contemporary designs, sarees are making fashion enthusiasts fall in love.
This guide will walk you through the process of starting your own saree reselling business from market research to scaling up. Whether you want to start an online saree business without investment or build a sustainable supply chain, we’ve got you covered.
Saree reselling involves buying sarees – either wholesale or directly from weavers – and selling them to customers, often with added value like curated collections or personal advice. You don’t need a physical store to start; many resellers operate entirely online, using platforms like Instagram, Facebook and e-commerce websites to set up their online saree store.
The demand for sarees in the saree industry is sky-rocketing, not just in India but globally. They are worn for weddings, festivals and even as trendy casual wear. The push towards sustainable and artisanal fashion has also created demand for sarees made by skilled weavers using traditional techniques. Markets like US, UK and Australia are seeing an increase in interest for ethnic clothing, making this a great opportunity.
Now that you know the market potential, let’s dive into building a strong foundation for your business.
The first and most important step is to identify your niche. This will determine the kind of customers you will target and the products you will sell.
Stay updated with current fashion trends in saree designs and fabrics. Explore popular choices like:
Research the market to understand pricing strategies. Factors like material, artistry and scarcity can influence the price. Strike a balance between affordability and profitability.
Use this groundwork to decide what kind of sarees you will sell and how to price them.
Choosing the right business model is key to your online saree business success. There are several business models to consider, each with its pros and cons.
Model Pros Cons Wholesale Saree Business – High profit margins, bulk purchasing discounts High initial investment, inventory management challenges.
Retail Saree Business – Lower initial investment, direct customer interaction Lower profit margins, limited customer reach.
Etail Saree Business – Wide customer reach, flexible marketing strategiesHigh competition, requires strong online presence.
Home Run Store – Minimal investment, flexible operations Limited customer reach, limited marketing opportunities.
Choose the business model that suits your resources, goals and market conditions. Evaluate each option carefully to decide which one aligns best with your vision for your online saree business.
Where you source your sarees can make or break your business. Your goal should be to find high quality products at wholesale prices while maintaining authenticity.
Sourcing directly from weavers supports artisans and ensures unique handcrafted pieces that appeal to niche customers. Platforms like Gaatha connect resellers directly to weavers.
Visit cities like Surat, Varanasi, Kolkata or Jaipur to access large collections of sarees at wholesale prices. Some prominent wholesale markets are:
Websites like Udaan, IndiaMART and TradeIndia are must for anyone who wants to succeed in online saree industry as they offer variety of sarees for wholesale. These platforms allow you to buy stock without traveling.
Before buying, inspect the fabric, stitching and colour contrast. Authenticity and durability are key to customer trust.
Funding your online saree business is crucial for its success. There are several funding options to consider, including self-funding, loans and investors.
Self-funding involves using your own savings or revenue to fund your business. This option gives you control and ownership of your business but may limit your growth.
Pros of self-funding:
Cons of self-funding:
You don’t need a big budget to sell sarees online and create an appealing storefront. A professional looking website or social media presence is enough to reach your audience.
Platforms like Shopify, WooCommerce and Etsy are beginner friendly and offer tools to create seamless shopping experiences.
Make your website user friendly with clear navigation and categorisation (e.g. Bridal Sarees, Party Wear, Casual Sarees).
Pro tip: For smaller budgets, start by selling on Instagram or Facebook Marketplace before investing in a full-fledged website.
Marketing is the key to success in saree business. Building your brand and establishing credibility will go a long way.
Social media platforms like Instagram and Facebook are perfect for showcasing saree collections. Post high quality photos, behind the scenes videos and styling tips.
Use engaging blogs or reels to build authority. Examples:
Partner with fashion influencers or bloggers to review your sarees and spread the word.
Become active in online saree communities and forums. Answer queries and provide value to establish your expertise.
Pro tip: Run social media contests with hashtags like #WinASaree to drive engagement.
Proper inventory management ensures seamless online business operations.
Use tools like Zoho Inventory or QuickBooks to stay organised.
Invest in eco friendly and secure packaging to impress your customers. Partner with reliable couriers like Blue Dart or DTDC for timely delivery.
Returns Have clear return and exchange policies. Build customer trust by resolving issues quickly and professionally.
Once your business is up and running and you have customers, you can scale to grow.
The ultimate goal is to have a business that runs itself while you focus on strategy and growth.
Selling sarees at home is a viable and profitable business. With low investment and growing demand for traditional and designer sarees, now is the time to get into the market.
Get the right knowledge, source authentic sarees and create a brand that resonates with your audience. With dedication and creativity you can turn your saree business into a profitable venture.
Investing in an ebook on saree reselling business can be a game changer for entrepreneurs. Here are some benefits:
By buying this ebook you will get the knowledge and confidence to start and grow your saree reselling business, whether you are targeting local or international markets.
